Featured Image for British Airways billboard points to airplanes in real time
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British Airways billboard points to airplanes in real time

Well, this is pretty cool! British Airways has unveiled a new billboard in London’s Piccadilly Circus that follows the path of a young boy’s finger as he points at an actual plane in the sky! Using ‘custom-built surveillance technology’, this is the first advertisement of its kind for the airline and UK advertising.

The campaign is called ‘Look Up’ for obvious reasons, and if you take a look at the video, you’ll see how it all works. Flight BA475 from Barcelona is featured in the video below.

Via Mashable

British Airways plane

About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.

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