by Caroline Ball in Cool Websites on Friday 22 November 2013

Offering boutique flowers, gourmet food, craft booze and hand made accessories, new online store Sorry Thanks I Love You uses a custom-designed filter system to help users shop according to the feeling they’re trying to express. After answering questions like ‘At the restaurant, does she: quiz the waiter; always have the steak; or order for the table?’, the store’s product range is adjusted to the recipient’s tastes. Suggestions could include a knife carved from reindeer antler, a hand woven scarf from Kashmir or a bottle of premium Tasmanian single malt whisky. Win win.