by Rebekah Rhoden in Cool Websites on Wednesday 20 November 2013

The British lifestyle publication i_D has just re-staked their claim on the internet by launching a brand new website. This 33-year-old beacon of innovation in the fashion industry constructed their new website in collaboration with VICE Media with the intent to provide a unique and personalized i_D experience.

The new website pushes the fashion culture forward through the use of intriguing design, interviews, short films and videos, and original editorial pieces. The website launch is being celebrated with the exclusive release of M.I.A.’s new video Y.A.L.A. (You Always Live Again), originally commissioned by i-D in collaboration with KENZO.