Design

Life’s Not A Fairytale: ads for Mercy Academy get the message across

Growing up to be a princess? Want a prince to come save you? Not at Mercy Academy! This all-girls college-prep academy in Kentucky has made the message clear – prepare for real life – with an ad campaign created by the Doe-Anderson agency.

Captions such as ‘Mirror Mirror on the wall, Be more than just the fairest of them all,’ ‘You’re not a princess’ and ‘Be able to rescue yourself’ are used in the Disney-themed advertising of Mercy Academy, where young women are trained in ‘the art of critical thinking through a performance task-based curriculum’. The campaign is also getting clever with Twitter, using #morethanaprincess to spread the word even more.

Via Adweek

Who's the fairest of them all poster
Your'e Not a Princess poster
Life is not a Fairytale poster

About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.