by Denimu in New Products on Wednesday 13 November 2013

Everyone in Sweden seems to have a bike, and they use it. And what sucks about riding a bike? Bike helmets. Sure, they keep that overrated “brain” from getting splattered, but they take a lot of the open-air-joy out of things. And they’re not comfortable, nor look that cool. A pair of Swedish women have developed a remarkable solution: the invisible bike helmet.

Tired of strapping ugly, uncomfortable styrofoam-and-plastic turtle shells to their heads, the pair came up with a pretty revolutionary solution that does manage to give you full head protection without, remarkably, wearing anything on your head