by Low Lai Chow in New Products on Wednesday 13 November 2013

To celebrate the 80th anniversary of its Nikkor lenses, Nikon Japan is now running a promotion to give away alarm clocks modeled after the 24-70mm f/2.8 lens. What’s even cooler: the lens alarm clock comes with the snappy D4 shutter sound in burst mode as the alarm. Especially effective if you have a phobia of being photographed in your sleep.

Via Nikon Rumors