Hallelujah: Lay’s debuts potato chips dipped in chocolate
Ladies and gentlemen, introducing the Lay’s Wavy Potato Chips dipped in Milk Chocolate. Also, diet? What diet? The gift from god, err, product will be sold for $3.49 per 5-oz bag. It will be sold only at Target stores as part of a limited release through the holidays. I repeat: limited release – which is code for ‘time to panic buy!’
‘When you try something drastically different, you have to walk before you can run’, Ram Krishnan, Frito-Lay’s VP of Marketing told USA Today. ‘We wanted to test our way through this before we go big’.
Frito-Lay is one of the first big companies to explore the world of sweet and salty snacks, with competition mostly coming from small businesses. If it sells well – which I’m sure it will – the Lay’s people might keep it around forever. And here’s even more good news: there’s already a dark chocolate version on the drawing board.
Via Food Beast