Women are typically paid less then men. And according the to Swiss ad agency Publicis Zurich, women in Switzerland are paid 20% less then men in general. So they teamed up with the International Women’s Media Foundation (IWMF) to create an ATM which gave men less money then women in an attempt to advertise for ‘Equal Pay Day’.
The controversial ATM definitely raised awareness. But don’t, the experiment was explained to the men involved and they were promptly given their full balance.