by Rachel Oakley in Tech on Thursday 31 October 2013

It’s not as smarmy as it sounds, but yes, there is a tweeting bra (it had to be invented eventually) and it really does tweet a message to Twitter every time it’s taken off. Don’t believe us? Watch the video! Popular Greek TV presenter Mara Bacodimou is wearing the bra for two weeks and we’ll all get to follow her bra and braless antics online. Sounds like fun, right?

But there’s an important message the Tweeting Bra has set out to achieve: to remind women about monthly self-exams and to support the fight against breast cancer.

No word yet on whether the Tweeting Bra will be an actual product available to the public, but could you imagine such a thing?

Via Mashable