by Annie Churdar in New Trends on Wednesday 23 October 2013

For 22-year-old Ma Jiajia, combining her social media and blogging wizardry with a passion for sex advice was a no brainer. But after gaining a strong online presence, Ma took things one step further. She’s using her platform to create a national e-commerce empire and series of fun, campus-based sex shops.

She’s revolutionizing the atmosphere of the typical sex shop. Instead of the bland atmosphere and boring approach found in older shops, Ma creates an atmosphere of fun and creativity. Her new sex shops really emphasizes the “toy” side of sex toys.

And not only do her shops feel playful, but even her social media app encourages a fresh attitude of openness, fun, and humor due to her choice of bright colors and friendly icons.