by Annie Churdar in New Photography on Friday 18 October 2013

Endia Beal took a few middle aged strangers on a strange trip to the hair salon down the street for a make-over. The women agreed to undergo the transformation and pose for a photo in a typical corporate setting whether they liked their new ‘do or not.

Most of these 40 plus year-old women seem a little uncomfortable. But that natural outcome is all part of Beal’s concept. The idea sprung from her experience as a tall black woman working in the IT department at Yale while getting her M.F.A. in Photography. Her bright red afro generated quite a few curious looks and questions from her short, white, male colleagues.