by Rebekah Rhoden in New Design on Wednesday 16 October 2013

These photos of perfectly-arranged food might seem like the work of an OCD chef, but in reality, they are advertisements for a new diet app called Food Throttle. This app uses information from 330,000 restaurants in NYC along with advice from doctors and nutritionists on how to eat healthier and lose weight.

The main idea behind Food Throttle is to show users how to lead a balanced life, which they portrayed simply and effectively in these advertisements.

Via Wired