by Rebekah Rhoden in New Events on Friday 11 October 2013

November is fast approaching, which means one thing; it’s about to be Movember in Melbourne. Urchin Associates is spearheading a creative new campaign called Generation Moustache, or Gen Mo, to raise awareness for men’s health by growing (or supporting) a moustache.

This new campaign will be revealed at movember.com and across a variety of platforms including billboards, social media, television, and posters. For all you cricketers, you can even head over to the Cricket Cares Network to sign you and your moustache-ed team up for a cricket competition.

And, of course, be sure to do your part to support men’s heath by growing some awesome facial hair.