by Annie Churdar in New Design on Friday 11 October 2013

These cool posters from the Concrete Huggers project are a unique twist on the old-school destination posters of the WPA era. Instead of highlighting typical destinations, such as national parks or stunning beaches, the posters draw attention to dated urban architecture.

These structures are the type our parent’s generation call ‘eye-sores’, yet here they are celebrated as exotic and unusual. If you think about it, these 1960s creations are pretty exotic and foreign if you were born in the 80s or 90s.