by Lost At E Minor in Video on Tuesday 1 October 2013

In a call to all daring spirits to embrace transformation, ABSOLUT has partnered with four experiential artists from a range of creative disciplines, including graphic novelist Rafael Grampá, emerging fashion designer Yiqing Yin, the French multi-talent Woodkid and an American digital media artist Aaron Koblin. Check out the video above to learn more about the TRANSFORM TODAY collaboration and discover more at the ABSOLUT website and YouTube channel.