by Rachel Oakley in New Products on Thursday 26 September 2013

It’s hard to avoid Hello Kitty these days (toy stores, bookstores, grocery stores–she’s everywhere!) and soon when you visit your local bar in China or Taiwan, you’ll be greeted with that super sweet feline’s smile – on a beer can! Hello Kitty marketers say these new fruit-flavored beers (banana, peach, lemon-lime, passion fruit) are targeted towards women, with each can containing just 2.5% alcohol content (half of a Budweiser).

What will they think of next? I’m gunning for beer mascots ala breakfast cereal characters: Tony the Tiger Tequila, Toucan Sam Scotch. The possibilities are endless!

Via MSN Money