by Low Lai Chow in New Trends on Wednesday 25 September 2013

This is life, not fiction: when civil engineer David Phillips discovered that a particular brand of pudding had a promotion that awarded 500 miles for every 10 product bar codes, he decided to stock up on the pudding — about 12,150 cups, to be exact — and earn a million air miles next. We repeat: this is life, not fiction.

Via Gizmodo