by Gem in New Photography on Monday 23 September 2013

Coca Cola logos are very dominant in the Philippine landscape. I chose to photograph them because they’re very distinctive, and while I know other countries also have Coke ads, I don’t think they’re anywhere as pervasive as the Coke banners, streamers, metal signs, tarps, posters, logo placements beside store names that I see in the Philippines.

I photographed these Coca Cola houses and structures over a period of six years: 2007-2013. These were shot in many different places. You could just walk into any random street and spend half a day shooting and probably get 20 Coke shots, but I wanted to make a set of varied Coca Cola houses from different places.