by Vincent Serritella in New Art on Friday 20 September 2013

Sideshow is a project by Deb Ayerst that started out in a physical space and has now morphed into a virtual one. The artist met many amazing individuals at their day jobs in our business of advertising and design, only to discover after getting to know them that they have amazing creative interests that they pursue on the side. They’re well worth bringing to light.

At first, whether it was the receptionist at a clothing company or an Executive CD at an ad agency, she wanted to give these individuals a space to show their personal photography work.

Now, the mandate of sideshow is to give that receptionist or that ECD a place to showcase their art, no matter what the form it takes.