Only in Japan: Marathon session of public apologies

Riding on their ‘You’re Not You When You’re Hungry’ theme and inspired by the Japanese’s seeming fixation on making public apologies at press conferences for every little thing (scandal-ridden politicians do it, shame-faced celebrities do it), Snickers recently worked with I&S BBDO to hold a mock press conference of sorts where anyone could show up and apologise publicly to the people they’ve wronged. It’s quite a riot watching these completely random confessions that take the mickey out of public apologies.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at

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