by Low Lai Chow in News on Monday 16 September 2013

Riding on their ‘You’re Not You When You’re Hungry’ theme and inspired by the Japanese’s seeming fixation on making public apologies at press conferences for every little thing (scandal-ridden politicians do it, shame-faced celebrities do it), Snickers recently worked with I&S BBDO to hold a mock press conference of sorts where anyone could show up and apologise publicly to the people they’ve wronged. It’s quite a riot watching these completely random confessions that take the mickey out of public apologies.