by Low Lai Chow in New Design on Friday 23 August 2013

We love stuff that mess with our minds, so it’s great to see just what ad agency Y&R Sao Paulo and photographer Lúcio Cunha did to promote a new surround sound home theater system: they took the otherwise instantly recognizable movie posters of films such as Kill Bill, Forrest Gump and Pretty Woman, then imagined how the flip side of these posters would look and showed what they looked like, viewed from behind. What an ingenious solution.