by Lost At E Minor in New Trends on Friday 9 August 2013

Now this is cool. GoThinkBig, O2’s online work experience portal that helps “young people get their foot on the career ladder”, partnered up with Brighton-based hip hop duo, Rizzle Kicks, on their new single, The Lost Generation.

But that’s just the start: the set for the video shoot was staffed by some 100 GoThinkBig Interns, who spent 3 days living their dream under the tutorship of some of the industry’s most respected professionals, learning the ropes and getting a literal foot in the door. Rizzle Kicks supported this initiative as this was something they would’ve done if they weren’t the mega-selling hip hop stars they are. Check out what went down in this behind the scenes video as the GoThinkBig Interns get an inside perspective on what it really takes to climb up the career ladder, thanks to our friends at O2.