Featured Image for Promiseland: new music from hip hop group Ground Up

Promiseland: new music from hip hop group Ground Up

Ground Up has become a driving force in Philadelphia’s rising hip-hop community. The group is made up of New Hope, Pennsylvania’s Azar and Baltimore, Maryland’s Malakai. Ground Up has released several mix-tapes over the past half decade, including Supernatural (2012) and the DJ Cannon produced Up Late (2011).

The group has notably also worked with Action Bronson and Philadelphia champion, Freeway, as well as opened for Meek Mill and Rick Ross. This year, they released their latest EP, entitled Promiseland, which shows a lot of maturity in lyrical content and a slowed down tone. However, as the album art shows (credit Ian Hirst-Hermans), they maintain their grass root approach to rap.

Come work for us! We're after a Commercial Manager and Commercial Executive to join our awesome Sydney-based team working across our websites Lost At E Minor, Techly, and The Roar. If you reckon you have what it takes, tell us why here.

Videos from Lost At E Minor TV