Video

The New Speed of Light: an innovative ad starring Lionel Messi

In this brilliant new ad from Adidas, Argentinian footballer Lionel “Leo” Messi wears a suit made of lights which beautifully illustrates his moves in the dark – all done in slow motion. It’s the kind of ad which leaves you wishing there was a behind-the-scenes video, too.

Our sports site, The Roar, just announced the winners of the second Club Roar Awards, showcasing the BEST in fan-shot sports video. For laughs and inspiration, check it all out here!
FAEM (Found At E Minor) is a reader-generated video initiative from Lost At E Minor. From cool tech ideas, to inspiring art, music, travel and more. If you have a video (like this, for instance) you think we should feature, then tell us about it!