by Low Lai Chow in New Trends on Wednesday 24 July 2013

With over half its residents putting a lot of stress on body scales, the city is now appealing to its overweight residents to throw some weight off and grab their fair share of gold as reward.

For every kilogram of body weight shed, one gram of gold — or which, as Fast CoExist helpfully points out, ‘the equivalent of $45 at current prices‘ — will be doughed out. Drop a kilo of fat, get a gram of gold? Don’t know about you, but sounds like small change for the super-rich.