by Rebekah Rhoden in New Food and Packaging on Wednesday 17 July 2013

What’s better than a delicious burger? Paper wrapping that tastes just like the delicious burger it envelopes. Bob’s, a Brazilian fast food joint, conducted a case study where they wrapped all their burgers in edible wrapping. Customers loved the edible paper, and they claimed it tasted just like the burger. It’s a great idea for cutting down on waste, and a very creative marketing strategy.