Bob’s fast food restaurant wrapped their cheeseburgers in edible paper

What’s better than a delicious burger? Paper wrapping that tastes just like the delicious burger it envelopes. Bob’s, a Brazilian fast food joint, conducted a case study where they wrapped all their burgers in edible wrapping. Customers loved the edible paper, and they claimed it tasted just like the burger. It’s a great idea for cutting down on waste, and a very creative marketing strategy.

Edible cheeseburger wrapping paper
Edible cheeseburger wrapping paper

About the author

Rebekah is a graphic design student living in South Carolina obsessed with all things design, technology, and J. Crew. When she’s not frantically working on projects for class, you can usually find her drinking large amounts of coffee with her laptop close beside.