News

In Spanish town, offending dog owners get their dog’s poop delivered to doorstep

To get dog owners to clean their dog’s act up, Brunete, a small town 20 miles of Madrid, recruited a patrol team of 20 to pick up dog poop when their owners didn’t. They then went on to label the poop ‘Lost Property’ and coolly couriered the stinky substance back to the owner’s home.

In the week-long campaign — devised by ad agency McCann— that took place in February, 147 such deliveries were made, resulting in a 70% drop in dog poop found on the streets. Marvelous.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

Videos from E MINOR TV

Wanted! The next Managing Editor of Australia’s leading sports opinion website

Conversant Media, publishers of Lost At E Minor, is looking for an exceptional Managing Editor with proven strategic vision and endless energy to drive editorial, social and video initiatives and manage an extensive team of writers and editors on Australia’s leading sports opinion website, The Roar. The position is based in Surry Hills, Sydney. For more information, or to apply for this position, go here NOW!.