by Cormack O'Connor in New Trends on Monday 15 July 2013

Animal cruelty is a problem all around the world, but in Australia, the Royal Society for the Prevention of Cruelty to Animals is doing something about it in an interesting way. Replacing animals eyes with humans eyes on posters, the RSPCA is showing how similar we really are to our four footed friends (oh, and don’t forget the chickens!)

For example, did you know that we share 90% of our genes with dogs? The advertisements, which were created by Australian agency Engine Group, are minimal in design but carry a powerful message. Hopefully they will help to reduce cruelty to animals not only in Australia but all over the world.