In Russia, these checkout machines know if you’re moody or happy

Yes, in Russia, if you’re shopping at one of the 280 outlets of cosmetics chain Ulybka Radugi, you can check out your purchases, and the emotions on your face. The makeup chain has equipped checkout counters with cameras and emotion recognition software to do a face scan.

Combined with the shopper’s shopping records from the loyalty card, custom shopping suggestions are then made to the shopper at the counter, mobile apps, SMS or email. Wonder what it’d suggest if we throw on a poker face — a makeup line called Rat Poison?

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at