In Russia, these checkout machines know if you’re moody or happy

Yes, in Russia, if you’re shopping at one of the 280 outlets of cosmetics chain Ulybka Radugi, you can check out your purchases, and the emotions on your face. The makeup chain has equipped checkout counters with cameras and emotion recognition software to do a face scan.

Combined with the shopper’s shopping records from the loyalty card, custom shopping suggestions are then made to the shopper at the counter, mobile apps, SMS or email. Wonder what it’d suggest if we throw on a poker face — a makeup line called Rat Poison?

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at

INVITE: 6 Aussie artists will turn Sydney's aMBUSH Gallery into a giant canvas for a night!

We've assembled a group of talented young creatives and armed them each with a new Microsoft Surface Pro 4 or Microsoft Surface Book on which to create an original piece of art. The big reveal of these works will take place on December 10 at an immersive event at Sydney's aMBUSH Gallery. If you want to come along, let us know why here.