Dumb Ways to Die: a brilliant Australian rail campaign

Australians have always been known as good sports when it comes to making fun of ourselves. I think we might actually enjoy it a little bit as well. So it only seems appropriate that we would promote rail safety with a campaign called Dumb Ways to Die. The public service message, which was intended for Melbourne Metro Train users, has taken on a whole new audience, becoming the most successful advertising campaign of all time at the Cannes International Festival of Creativity. The campaign was created by the McCann agency.

About the author

Cormack is a young writer/photographer from Newcastle who shot his first music festival at age fifteen. When he’s not writing or photographing, you’ll find him stumbling around gigs in Sydney and Newcastle or soaking up culture and coffee in Melbourne.

INVITE: 6 Aussie artists will turn Sydney's aMBUSH Gallery into a giant canvas for a night!

We've assembled a group of talented young creatives and armed them each with a new Microsoft Surface Pro 4 or Microsoft Surface Book on which to create an original piece of art. The big reveal of these works will take place on December 10 at an immersive event at Sydney's aMBUSH Gallery. If you want to come along, let us know why here.