Dumb Ways to Die: a brilliant Australian rail campaign

Australians have always been known as good sports when it comes to making fun of ourselves. I think we might actually enjoy it a little bit as well. So it only seems appropriate that we would promote rail safety with a campaign called Dumb Ways to Die. The public service message, which was intended for Melbourne Metro Train users, has taken on a whole new audience, becoming the most successful advertising campaign of all time at the Cannes International Festival of Creativity. The campaign was created by the McCann agency.

About the author

Cormack is a Melbourne based freelance writer and photographer. He loves to travel, drink red wine, and spin records. On the weekends you’ll most likely find him eating pork buns or shaking up cocktails for his friends.

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