by Low Lai Chow in New Fashion on Tuesday 2 July 2013

To get blokes to drink their new protein-fortified chocolate milk, dairy company Arla ran a brand campaign to get them to man up. It also commissioned four designers to spend over 200 hours to make a fur coat out of men’s chest hair, which you can buy at just over US$3,000. Sounds like the next best thing after hairy stockings.