The Delite-O-Maitc: How far will people go for free snacks?
It’s interesting how far some people will go for certain rewards, but how far is too far? That’s what Australian snack company Fantastic Delites wanted to find out when they installed a “Delite-O-Matic” machine in the street. The machine required passersby to perform certain tasks in exchange for free snacks – the tasks ranging from pushing a button 100 times to performing dance routines. It’s funny how the human mind works; I mean surely it would have been easy to shell out a few dollars for a packet?