by Lost At E Minor in New Fashion on Thursday 20 June 2013

The Italians have long had a reputation for being a stylish breed and it’s no surprise given they are spoilt for choice when it comes to their heritage in exquisite craftsmenship. The classic driving shoe, for example, is a cornerstone of every effortless Italian’s wardrobe. Swoon no longer over the tanned European clad foot and feast your eyes on the timeless classics by new Australian shoe label, Frankies.

Longtime lover of the ‘driving shoe,’ Francis Egan came to the realisation that the Australian man (and woman, yes ladies, Frankies first drop of women’s shoes landed just last week) no longer needed to be deprived of affordable style.

‘I’ve been wearing this type of shoe for close to a decade and it was on a European holiday on the Amalfi coast that the idea to start my own label really gained momentum. I’ve spent a huge amount of time designing the shoe to reflect what I wanted out of a driving shoe. It has a tight silhouette which gives it a slim appearance on the foot as well as rounding through the toe area to avoid the boxy/shovel look that I feel some brands over-emphasise.’

The shoes themselves are made from imported Italian suede and paired with a naturally tanned goat’s leather on the inner to give the shoe a luxury feel. And they come in a an effervescent range of vibrant colours: from Cobalt Blue to Posh Purple and Smoked Salmon, in keeping with the Australian outdoor coastal lifestyle.

The hardest part: how to choose between all the colours.

Frankies ships worldwide and because Frankies loves Lost At E Minor as much as we do, they’re offering our readers 10% off their first Frankies purchase till June 30, 2013. Simply enter: FrankieslovesLAEM at check-out to claim your discount.