by Lost At E Minor in New Film on Thursday 20 June 2013

Director James Cooper recently visited Venice Beach’s Abbot Kinney Blvd. Taken with the boulevard, he started shooting. On the flight back to New York, he decided to cut something together from the rushes. But what? Digging around the web he found that GQ Magazine had named Abbot Kinney Blvd the Coolest Block in America.

So he went about creating a 45″ spot advertising Abbot Kinney as the coolest block in America as a spec VisitCalifornia.com ad. Maybe it’ll whet your appetite for a Californian trip sometime?