Featured Image for IBM turns its ads into useful urban furniture

IBM turns its ads into useful urban furniture

Advertising can be an eyesore if not done properly, something that many city dwellers encounter on a daily basis. IBM and Ogilvy & Mather France had an idea. If cities were smarter, then life in cities would be better.

Their solution was to create ads with purpose. By adding a simple curve, they gave advertising a new function – bench, shelter and a ramp. Their campaign is more likely to resonate with people as it has taken the idea of utility and applied it to the traditional outdoor ad. Their goal is to encourage forward-thinking individuals and politicians to consider how to make their neighbourhoods smarter and better.


About the author

Darwin is a Melbourne-based marketing and sales professional. He has a penchant for coffee, New York bagels, and zombies. His other interests include music, modern art, smart comedy and films.

Videos from E MINOR TV

Wanted! The next Managing Editor of Australia’s leading sports opinion website

Conversant Media, publishers of Lost At E Minor, is looking for an exceptional Managing Editor with proven strategic vision and endless energy to drive editorial, social and video initiatives and manage an extensive team of writers and editors on Australia’s leading sports opinion website, The Roar. The position is based in Surry Hills, Sydney. For more information, or to apply for this position, go here NOW!.