by Ben Urquhart in New Events on Wednesday 5 June 2013

The recent wrap of Sydney’s Mercedes Benz Fashion Week was an obvious reason to celebrate. Our friends at Peroni partnered with Double Bay-based Pelicano to open a pop-up bar in the middle of the city’s CBD for four days over the event and closed the event with a party on the Friday evening.

It looked liked a little piece of Southern France had been dropped right in the midst of Friday’s rush hour. The unique concept gave Sydneysiders an opportunity to get out on the streets, support the fashion industry, and enjoy a cold one. The set up featured live entertainment from DJ’s Michael di Francesco (from well known group Van She), whilst a live catwalk show was broadcast from Carriageworks onto giant screens. The initiative was also linked with an online retailer, offering spectators the chance to comment on and purchase pieces from the livestream.