by Low Lai Chow in New Events on Tuesday 4 June 2013

To address the problem of over 2 million merrymaking festival-goers peeing all about the place at Carnival in Rio de Janeiro, AfroReggae and JWT Brazil banded up to start an, er, Electric Pee project with urinals that double up as mini hydroelectric plants. Pee is converted into power as it trickles down turning gears that create electricity, and the large batteries are then collected by AfroReggae and loaded onto their truck to power its sound system to bring music to the street party. Who would have thought that peeing in the right places could get you more party music?