by Low Lai Chow in Tech on Monday 3 June 2013

Designer and art director Ralf Schroeder came up with this innovative packaging design for Italian watch brand Festina’s Profundo diver’s watch. It involves packing the watch in a see-through bag of water, which expertly shows off its waterproof feature. Evidently this has already nabbed a number of awards, which we can’t fault at all, really.