Diver’s watch comes submerged in bag of water

Designer and art director Ralf Schroeder came up with this innovative packaging design for Italian watch brand Festina’s Profundo diver’s watch. It involves packing the watch in a see-through bag of water, which expertly shows off its waterproof feature. Evidently this has already nabbed a number of awards, which we can’t fault at all, really.

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