Trends

Qantas creates books that only last for the flight

Australian airline Qantas have always been at the forefront of innovation. Partnering with advertising network Droga5 and publishers Hachette, their latest initiative sees the airline creating a series of novels that last for only as long as the flight.

Entitled ‘Stories For Every Journey’, the series is a pretty neat idea. The only we problem we envision is how they’ll deal with speed readers.

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About the author

Cormack is a young writer/photographer from Newcastle who shot his first music festival at age fifteen. When he’s not writing or photographing, you’ll find him stumbling around gigs in Sydney and Newcastle or soaking up culture and coffee in Melbourne.