Qantas creates books that only last for the flight
Australian airline Qantas have always been at the forefront of innovation. Partnering with advertising network Droga5 and publishers Hachette, their latest initiative sees the airline creating a series of novels that last for only as long as the flight.
Entitled ‘Stories For Every Journey’, the series is a pretty neat idea. The only we problem we envision is how they’ll deal with speed readers.