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Qantas creates books that only last for the flight

Australian airline Qantas have always been at the forefront of innovation. Partnering with advertising network Droga5 and publishers Hachette, their latest initiative sees the airline creating a series of novels that last for only as long as the flight.

Entitled ‘Stories For Every Journey’, the series is a pretty neat idea. The only we problem we envision is how they’ll deal with speed readers.

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About the author

Cormack is a Melbourne based freelance writer and photographer. He loves to travel, drink red wine, and spin records. On the weekends you’ll most likely find him eating pork buns or shaking up cocktails for his friends.

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