New attention-grabbing ad campaign for Reporters Without Borders
In honour of World Press Freedom Day, the non-governmental organisation Reporters sans frontièrs (Reporters Without Borders) and its agency BETC Paris rolled out an attention-grabbing print campaign in the Opéra Metro (subway) station in Paris to raise public awareness. The campaign depicts some well-known dictators such as Iranian President Mahmoud Ahmadinejad and North Korean leader Kim Jong Un giving everyone the finger, or the international equivalent thereof. They are known for making a mockery of press freedom and their own people.
The goal is to remind people of how freedom of information is an essential for everyone to be able to exercise their role as a citizen.