by Maria Niarchos in New Photography on Tuesday 21 May 2013

Artist Heidi Lender donned a black wig (with the occasional prop) and posed her way in front of varied black graphic backdrops. Inspired by her own mother, Lender’s photography series gives a firm nod to all the superwomen of the world (our mothers) who manage to do it all, in style as well.

In Heidi Lender’s own words: ‘Mom played the roles of wife, mother, daughter, income-earner, independent-thinker, hostess, dinner-maker, family accountant, homework tutor, and household organizer without a bat of her mascara’d eyelashes. Preoccupied with growing up, I was oblivious to this amazing juggling act.

‘But from my adult woman perspective, it seems a heroic and near-impossible feat – not to mention a struggle. And, yet, mom did it in style. She never left the house without lipstick and liner, her hair teased and sprayed just so, and kept her standing appointment at the beauty parlor each Friday. My mother wasn’t perfect, but whether driving carpool, volunteering or planning trips, she played it all effortlessly, nary a complaint or sign of stress, and passed on her capabilities to me.’