Print ads feature food splashing around like water in a glass

Food splashing around like water in glasses and pitcher jugs? When Latin American supermarket chain Exito launched a seven-layered water bottle that preserves the taste of water in it, they also got ad agency Sancho BBDO Bogotá to come up with this series of print ads featuring just what the product won’t do. Clever.

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Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at