Devil Panda got your Jimmy Choos?: animation by Jo Ratcliffe

So this is what happens when big brands hire artists for new campaigns: devil pandas run off with lovely shoes. Naughty panda. This Jimmy Choo commissioned short animation is directed and illustrated by Jo Ratcliffe, in collaboration with artist Rob Pruitt. Pruitt says: ‘I think there is a certain amount of role-playing fantasy that goes into the ritual of buying shoes and I wanted to play up that idea literally with the Angel and Devil panda; it’s the classic good girl/bad girl play’. PowerPuff style Pandas plus pretty shoes, can’t go wrong.

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