by Low Lai Chow in New Trends on Wednesday 1 May 2013

Ad folks Matt Moore and Jason Kreher are the masterminds behind this regularly-updated bunch of GIFs showing popsicles that progressively melt to reveal some sad punchlines. It’s fittingly termed SchadenFreezers — the term was coined by Moore in response to the terrible ‘popsicle stick-style’ jokes that Kreher cracks.