Brilliant ad campaign for Reporters Without Borders
In 2011, Ogilvy and Mather Dubai created a series of print ads for Reporters Without Borders, an international non-profit organisation that promotes and defends freedom of information and freedom of the press, as part of their annual campaign, Censorship Tells The Wrong Story.
Each photo was altered using strategic pixelization to change perception and add new meaning. The campaign has helped spark a worldwide discussion about the issue. It also generated more than 25 million hits and has won several awards, including the Bronze Press for Magazine Product and Service at Cannes Lion International Festival of Creativity 2011.