Featured Image for Brilliant ad campaign for Reporters Without Borders
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Brilliant ad campaign for Reporters Without Borders

In 2011, Ogilvy and Mather Dubai created a series of print ads for Reporters Without Borders, an international non-profit organisation that promotes and defends freedom of information and freedom of the press, as part of their annual campaign, Censorship Tells The Wrong Story.

Each photo was altered using strategic pixelization to change perception and add new meaning. The campaign has helped spark a worldwide discussion about the issue. It also generated more than 25 million hits and has won several awards, including the Bronze Press for Magazine Product and Service at Cannes Lion International Festival of Creativity 2011.

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About the author

Darwin is a Melbourne-based marketing and sales professional. He has a penchant for coffee, New York bagels, and zombies. His other interests include music, modern art, smart comedy and films.

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