Shout Out Louds promote new release Optica with a frozen album promo

Swedish indie band Shout Out Louds developed an extraordinary, funny, and clever marketing strategy for their latest album, Optica. They gave selected fans and press members a limited edition box to make their own record on ice. In the video that came with the box, users got production instructions and were told that after six hours in the freezer, they could play their frozen album on their record player. It was only suitable for fast listeners, before the ice melted.

Come work for us! We're after a Commercial Manager and Commercial Executive to join our awesome Sydney-based team working across our websites Lost At E Minor, Techly, and The Roar. If you reckon you have what it takes, tell us why here.

Videos from Lost At E Minor TV