by Rebekah Rhoden in New Trends on Thursday 18 April 2013

The Opera House and Samsung Electronics Australia recently announced a three-year partnership and collaboration that will transform the Opera House using Samsung’s state-of-the-art technology. The two brands will work together to enhance the Opera House experience through the addition of interactive digital display screens, new mobile technologies, and a multimedia education facility.

To celebrate this innovative collaboration, the Opera House and Samsung Electronics Australia have announced a major competition that will give the public access to the iconic Opera House sails for the first time in history. Competitors can submit images of life in Australia, and on April 23, coinciding with the launch of Samsung’s GALAXY S 4, the Opera House sails will be transformed into the winning portrait. Fun, huh?