by Low Lai Chow in Video on Wednesday 17 April 2013

Ship my pants, right here?” a customer asks in Kmart’s recent commercial. The earnest enquiry is deliberately meant to be misheard — and it’s the first of a whole string of poop puns that run on for a good 35 seconds next (yes, Kmart wants you to know that you can ship your pants, your bed, your nightie, your drawers, anything at all). The video ad has chalked up over six million views on YouTube in just five days. Guess everyone digs some poop-related word humour.