by Lost At E Minor in New Products on Thursday 11 April 2013

As the younger sister to Juicy Couture, Couture La La launches in Australia with a kick of punk rock and a whole lot of free spirit. The new fragrance from Juicy Couture is designed to be more edgy and unhooked from the more mainstream Juicy Couture range. [Win a bottle here!]

The fragrance itself has a range of notes that pushes femininity and daringness – with fruits, water hyacinth, white florals, waterlilly and muguet tones. To finish, smooth woods and a liquid musk leave a lingering scent.

The packaging is inspired by contradiction – a feminine pink finish and a punk rock charm inspired by an authentic Juicy Couture necklace. The neon pink bow on the back of the charm necklace ties together the Couture La La package with it’s Juicy originals.

Australian readers, you can find Couture La La in David Jones and Myer stores from April 7th.