Music festival poster invites you to promote with graffiti
Imagine getting this VIP ticket holder package in the mail. It has your ticket and poster. But the poster is a mask and a graffiti stencil. The info booklet is also a stencil and totally interactive. And the grenade shaped box even comes complete with a surprise ”jumping-snack-in-a-can prank” to get you in the right mood. With this package, the goal was to stay true to the youthful, urban, DIY roots of the “surprise festival” while simultaneously going overboard in every way possible.
This package plus another book I made both won Gold at the District 3 Regional ADDY awards this year. We’ll see if the national judges agree this summer.